Programme Content Marketing Conference Europe 2014

Discover the programme of the Content Marketing Experience Europe 2014.

09.00 – 09.30 Registration and welcome by event organizer J-P De Clerck.
09.30 – 09.40 Opening: setting the scene with digital media expert and Internet pioneer Jo Caudron from DearMedia, the event’s MC. Jo Caudron
09.40 – 10.35 Keynote Lee OddenAttract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking. Lee Odden100
10.35 – 11.30 Keynote Doug KesslerTaking a Stand: Content Marketing as Evangelism. Doug Kessler
11.30 – 12.15 TRACK 1Panel: Content Marketing in EuropeThe adoption of content marketing in several European countries, including examples and findings. With Ingrid Archer (NL), Joakim Ditlev (DK), Eric Ingrand (FR), Kelly Hungerford (CH), Frank Hartkopf (UK) and more. Moderated by Jo Caudron and J-P De Clerck. TRACK 2Tom De Baere & Patrick MaesThe impact of integrated content marketing on the organization of the sales and marketing function.
12.15 – 13.30 Lunch & networking opportunities.
13.30 – 14.15 Danny DevriendtThe Horse’s Ass: how social becomes a currency. Danny Devriendt
14.15 – 15.00 Tristan LavenderTristan LavenderHow to create a content-driven and customer-centric company culture. Xaviera RingelingXaviera RingelingMasterclass content marketing strategy Guido EveraertGuido EveraertStorytelling as a cornerstone for your content strategy.
15.00 – 15.30 Break and networking opportunities.
15.30 – 16.15 Kelly HungerfordMasterclass: content marketing in practice AJ HuismanContent Marketing? It’s the Law! Gianfranco Cuzziol left and Eric Ingrand rightEric Ingrand & Gianfranco CuzziolData-driven content marketing rocks
16.15 – 17.15 Mike CorakTopics, not Keywords: How to Make Content Work for Brands
17.15 – 18.15 Jay BaerYoutility: Why Smart Marketing Is About Help Not Hype.
18.15 – 19.30 Closing & networking drink.