Brian Solis needs no introduction. Solis, Principal Analyst at Altimeter Group, author of best-selling books such as “Engage!” and “The End of Business as Usual”, came to Antwerp, Belgium, for a series of Fusion Marketing Experience workshops on June 28, 2012.
The event was moderated by previous Fusion Marketing Experience speaker and author of “Social Media ROI”, Olivier Blanchard, who was a keynote speaker at the first Fusion Marketing Experience conference and also conducted a series of master classes at one of our other events.
Brian Solis discussed topics such as:
- The connected consumer & Digital Darwinism.
- Engagement & social & digital influence dynamics.
- The need to reconnect and become relevant again.
- Social business & social CRM.
Workshop 1: The connected consumer disconnect and your business
Are you trying to keep up with a fast changing market? Do you really listen to your customers? How disconnected are you? Do you want to react and follow? Or do you want to be proactive and lead? Brian explained the power of the connected consumer and what it means to your business in the first workshop.
Workshop 2: Reconnect, be relevant and adapt
It’s time to put the connected consumer back in the center of your universe and how to be relevant, listen and provide value. Earn back the trust of the consumer and involve them and other stakeholders. Brian showed some ways to adapt across your marketing and business activities in the second workshop.
Workshop 3: Putting your social business at work
Your business should be more transparent, agile and customer-centric. The speed of business has changed. You probably heard it a thousand times. But what about reality? How can you actually convince your executives? How can you implement the changes that are needed to succeed in today’s marketing and business world? How do you succeed with social business and social CRM? In the third workshop Brian shared his experience and explained what to do next.