At the Content Marketing Conference 2014 Xaviera Ringeling hosts a workshop on defining a content marketing strategy – or let’s say “a plan”, as Xaviera calls it below and as another speaker, Kelly Hungerford, says in her interview.
Without a content marketing strategy and a view of your goals and audiences, content marketing doesn’t work. Xaviera Ringeling will help marketers and execs that are relatively new to content marketing to get started with such a strategy/plan and provide tips to the more experienced as well.
We asked Xaviera to share a practical tip as a preview to her presentation. [Read more…]