People are at the center of marketing success. Your prospects and customers are people. So, your business should revolve around them, not the other way around. Integrated marketing helps you do exactly that.
Media consumption and buying behavior have changed. Consumers are empowered and use a mix of channels and tactics to inform themselves, interact with your business and even buy.
Aligning your business goals with the preferences of potential customers is your recipe to success. Use relevant content to attract people. Optimize their user and customer experiences. Measure. Optimize. Combine channels. Nurture them by providing relevant offerings and information. Integrate it all. [Read more…]