At the Content Marketing Conference 2014 Jay Baer hosts a keynote session, titled “Youtility: Why Smart Marketing Is About Help Not Hype”. It delivers a new approach that cuts through the clutter: marketing that is truly, inherently useful. Inclusing dozens of examples.
Jay’s latest book, “Youtility: Why Smart Marketing is About Help not Hype” shows companies how to create marketing so useful, customers would pay for it if you asked them to do so. The book reached #3 on the New York Times bestseller list and #1 on Amazon.com.