Social media has profoundly impacted society and business. People can connect, collaborate, consume and create, using technologies and platforms they adopted at a pace never seen before in human history. Various technological innovations, including cloud computing, mobile, big data and the next-generation web technologies, are changing the way we live, organize and do business.
Some consider the impact of these changes as revolutions. Others consider them as logical evolutions and some call them old wine in new bags. Revolutions come in many forms and shapes and are often followed by a fresh regime that turns out to be not that different from the previous one. On the other hand, saying nothing is new, is naïve and often a sign of either preferring the comfort zone, either not having a global view. So, the truth is probably somewhere in between.
In the last year, a dozen of books was published regarding what is known as ‘social business’. There are different definitions regarding social business. However, as Michael Brito recently pointed out, the definition really doesn’t matter that much. [Read more…]