Marketing optimization

Marketing ROI and lead management with Jim Lenskold

Jim Lenskold

Jim Lenskold

Jim Lenskold knows how to measure marketing and develop the right lead management and ROI programs to help you succeed.

Marketing ROI analysis and techniques, lead management, the customer lifecycle and aligning marketing decisions with corporate goals in a measured way are just a few of the specialities of our Fusion Marketing Experience May 2012 keynote speaker, Jim Lenskold.

Jim is President of Lenskold Group, international speaker and author of the award-winning book “Marketing ROI, The Path to Campaign, Customer and Corporate Profitability”.

You can download the 2011 version of his Lead Generation Marketing ROI Study here and watch Jim in action in a recorded webinar below.

About the author

J-P De Clerck

J-P De Clerck is the founder of i-SCOOP and has been active on the crossroads of technology, people and purpose since 1992. Former publisher, IT channel manager and marketing manager. Digital marketing pioneer, mainly consulting, analyzing and writing here since a decade. Holistic view on IT, OT and convergence. Tweets as @iscoopbiz – connects on LinkedIn.

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