Trey Pennington describes himself not as a public speaker or lecturer, but as a story teller for corporations. He certainly had some great stories to tell about social marketing at the Fusion Marketing Experience in Brussels this past March!
According to Trey the incredible growth of social media is fueled by a “three-fold human hunger” and it is this hunger which provides the greatest opportunity for marketers today. Every one of us has a desire to be heard, understood and to count.
He points out that in order to tap into these basic human needs and satisfy this human hunger we have to look beyond platforms, practices, technologies and techniques and be willing to really examine our world view and our basic assumptions about the way things are and the way things can be. The focus can’t be on us and must be on the consumer. The priority should always be on the user/customer and their stories. It’s not about getting a message out, but about getting a message in.