Integrated marketing

Selligent: towards integrated interactive marketing

SelligentSelligent, a Belgium-based but internationally active B2C marketing automation vendor, was one of the supporters of the Fusion Marketing Experience 2011 in Brussels. As integrated marketing, revolving around the customer is essential for customer-centric marketers heralding a single customer view and superior customer experiences, it’s clear that marketers also start moving beyond the campaign mindset.

Selligent, today mainly used for email marketing, is working hard on a more integrated approach as well.

In a white paper – which we wrote for the company – Selligent aims to help email marketers take a first step beyond email marketing and a pure campaign mindset towards a more integrated approach.

You can check out the white paper below. Thanks to Selligent for supporting us.

Also watch, the interview our collaborator Jim Ducharme had with Selligent’s Manu De Ros, giving you more information about the company and yet another taste of the Fusion Marketing Experience 2011 in Brussels.

Moving towards integrated interactive marketing

View more documents from J-P De Clerck

Jim Ducharme’s interview with Manu De Ros:

About the author

J-P De Clerck

J-P De Clerck is the founder of i-SCOOP and has been active on the crossroads of technology, people and purpose since 1992. Former publisher, IT channel manager and marketing manager. Digital marketing pioneer, mainly consulting, analyzing and writing here since a decade. Holistic view on IT, OT and convergence. Tweets as @iscoopbiz – connects on LinkedIn.

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